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4 The area not including the top, bottom, flange at top and bottom of cans, and shoulders and neck of bottle and jars shall be determined in the following manner, namely:- In the case of a rectangular package, where one entire side can properly be considered to be the principal display panel side, the product of the height multiplied by the width of that side; In case of a cylindrical or nearly cylindrical package, 40 per cent. Of the product of the height of the package multiplied by the circumference; In case of any other shaped package, 40 per cent. Of the total surface of the package, or an area considered to be a principal display panel of the package.
The area not including the top, bottom, flange at top and bottom of cans, and shoulders and neck of bottle and jars shall be determined in the following manner, namely:- (a) In the case of a rectangular package, where one entire side can properly be considered to be the principal display panel side, the product of the height multiplied by the width of that side; (b) In case of a cylindrical or nearly cylindrical package, 40 per cent. Of the product of the height of the package multiplied by the circumference; (c) In case of any other shaped package, 40 per cent. Of the total surface of the package, or an area considered to be a principal display panel of the package.
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